No shared-lead race.
HouseTom is designed around one qualified recommendation at a time.
For local contractors and handymen
Real work without the shared-lead race.
HouseTom helps qualified local pros get found by homeowners who need the work, understand the project, and want one trustworthy recommendation, not a bidding war.
No per-lead fees. No paying for maybes. A success fee only when work closes.
A fairer way to grow
Good contractors and handymen should not have to buy maybes.
Good contractors and handymen should not have to pay just because their name appeared somewhere, chase the same homeowner as several other companies, or spend evenings trying to become SEO experts.
HouseTom is built around fit, trust, and real homeowner demand, so local pros can spend less time chasing leads and more time doing paid work.
One homeowner, one pro, one clear next step.
No paying for maybes.
Pros should not have to spend money before they win work. HouseTom only earns when the pro earns.
Homeowners with better context.
Homeowners come in with more clarity about the job, the likely price range, and the kind of pro they need.
Marketing support if you need it.
HouseTom can help with the online basics that help homeowners trust and contact you.
For pros who win by reputation
Built for the pro who wins by doing good work.
The best local pros often grow through reputation. They get passed from neighbor to neighbor because they show up, charge fairly, and do the job right.
But online, that trust can get buried under ads, directories, bidding systems, and platforms that charge before the work is won.
HouseTom is built to bring the referral model back, with a cleaner system for homeowners and a fairer path for contractors and handymen.
Launch Kits
Done-for-you Launch Kits for pros who would rather be on the job.
Most contractors and handymen do not need another dashboard. They need a simple system that helps homeowners find them, trust them, and call them: a website, Google Business Profile, local SEO, reviews, and Featured placement on HouseTom.
HouseTom can help local pros build the basics, so you do not have to become a marketing agency after work.
Get listed on HouseTom
Website
Google Business Profile
Review strategy
Local SEO
HouseTom profile
Service-area clarity
Project request routing
Simple customer follow-up
Build your site + rank it
A real website system, not another lead listing.
HouseTom Launch Kits follow the same gated pipeline we use internally: real recon first, design tokens second, then a fast site, local schema, and city pages that are safe to hand off when the pro's facts are verified.
Still no shared leads. Still no per-lead fee. Homeowners stay free.
Step 1
Recon
Collect real logo/photos/copy, service towns, license posture, and [NEEDS:] gaps before design starts.
Step 2
Design system
Pick one of three directions, lock type/color/motion tokens, and keep the pro's real trust signals visible.
Step 3
Cinematic assets
Use approved local media first; stage any video/image generation with provenance instead of faking work photos.
Step 4
Animated site build
Generate the fast Next.js site with a cinematic hero, service sections, quote CTA, and reduced-motion fallback.
Step 5
Rank locally
Generate LocalBusiness/Service schema and service×city pages from confirmed towns, never fake ratings.
Step 6
QA + handoff
Run design, functional, SEO, and no-publish gates; stage preview and go-live checklist for Andrew approval.
Covered Work Pass
Skilled hands, with clear guardrails.
Not every useful home job requires a state license. HouseTom keeps handyman-style work separate from regulated trades and can route pros into a day, month, or year pass for background-check intake, insurance or COI help, and a clearer path when licensing applies.
Day Pass
One covered job day
A one-off painting, mounting, repair, cleanup, or punch-list job.
- Background-check intake
- Proof of insurance or short-term coverage path
- Job-specific checklist before the homeowner sees you
Month Pass
30 days of covered handyman-style work
Busy-season side work or a run of small jobs while you build reviews.
- Everything in Day Pass
- Profile insurance badge while coverage is active
- Priority review collection on every closed job
Year Pass
Annual covered-worker lane
A steady handyman business that wants to look legitimate all year.
- Everything in Month Pass
- Annual COI reminder and renewal tracking
- License-path checklist if you want to move into LARA-required trades
A Covered Work Pass is not a Michigan state license. LARA-required work still requires the proper state license; HouseTom can help you understand the path, but we do not relabel unlicensed work as licensed.
Ask about work passesSimple economics
Start free. Pay only when work closes.
Every pro can start at $0 per month. Optional memberships buy the success-fee rate down; they do not buy access to homeowners.
free
$0/mo
8% success fee
Pay only when a job closes. $0 to join, no monthly.
pro
Popular$99/mo
4% success fee
$99/month buys your success fee down to 4%.
elite
$199/mo
2.5% success fee
$199/month, 2.5% on closed jobs — for high-volume pros.
Pros FAQ
The model should be easy to understand.
Is HouseTom another lead site?
No. HouseTom should not feel like a shared-request system. The goal is to recommend one qualified pro at a time and create a better match for both the homeowner and the contractor or handyman.
Do homeowners pay?
No. HouseTom is free for homeowners.
Do I compete with several contractors for the same request?
HouseTom is designed around one qualified recommendation at a time, not blasting the same homeowner request to a crowd.
When does HouseTom charge the pro?
HouseTom only charges when the contractor or handyman makes money.
How does HouseTom decide who to recommend?
Recommendations are based on project fit, service area, availability, aggregated review signals, HouseTom homeowner feedback, and local service knowledge.
Can HouseTom help with my online presence?
Yes. HouseTom can help local pros with the basics that build trust online, including a website, Google Business Profile, reviews, local SEO, and a HouseTom profile.
For pros who win by doing good work
Good local work should be easier to find.
HouseTom helps homeowners start with one qualified recommendation and helps good pros win real work without buying maybes.