You do the work. Tom gets you found.
You run the jobs. HouseTom handles the growth stack around them. We'll build your brand, build your website, get you found on Google, and put you on the front page of HouseTom — then waive your success fee on your first jobs so you get rolling for next to nothing.
West Michigan pros · month-to-month after launch · 0% success fee on your first HouseTom jobs
A real local presence without becoming a marketing agency.
Website, Google profile, reviews, local SEO, and your HouseTom profile in one system.
Five vendors, five bills, five contracts.
Here's what it costs a contractor to assemble what you actually need — a brand, a website, Google visibility, reviews, and customer demand, one vendor at a time:
The work that gets you found can become its own full-time job.
We do the whole thing — and put you out front.
A HouseTom Launch Kit bundles every piece into one done-for-you package. We build it, we run it, and because we also help homeowners decide who is worth calling first, we can connect the marketing layer to real local demand: your HouseTom profile, your service area, and a success-fee waiver while you get established.
Your brand, built
A real logo and color kit that makes a one-truck operation look like the established name in town.
Your website, built
A fast, modern site with your trades, your service area, your photos, and a button that turns visitors into quotes.
Found on Google
We set up and optimize your Google Business Profile and local SEO so you show up on Maps in your counties.
Reviews on autopilot
Every closed job auto-asks the homeowner for a review — the fuel that keeps moving you up the rankings.
Featured on HouseTom
Premium placement in your trade and counties, with license or coverage details shown where applicable.
First jobs on the house
0% success fee on your first closed jobs so the platform pays for itself before it costs you a dime.
Three ways to get rolling.
One honest setup fee, a low monthly, and month-to-month after we launch you. No 12-month traps. Every kit includes the first-jobs success-fee waiver, so the work starts paying for the marketing right away.
Launch Kit
Get a real brand and a home on the web — fast. For the pro who's been running on a cell number and word of mouth.
- Logo + brand color kit, yours to keep
- A clean one-page website (your trades, service area, quote button)
- Google Business Profile set up
- Your license, coverage, or trust signals shown where applicable
- Featured on your HouseTom profile
Growth Engine
Most pros start hereDone-for-you growth. We build it, we run it, and we put you in front of West Michigan homeowners every single month.
- Everything in Launch Kit
- Multi-page website with photos of your work + service pages
- Ongoing local SEO so you show up on Google Maps
- Review engine: every closed job auto-asks for a review
- Featured placement on housetom.com in your trade + counties
- Monthly report: where your jobs are coming from
Market Leader
Own your trade in your town. For the pro who wants to be the name people think of first.
- Everything in Growth Engine
- Premium custom website + ongoing content
- Priority #1 featured placement across your counties
- Hands-on review + reputation management (we reply for you)
- Quarterly strategy call with a real person
- Bundled Elite membership — 2.5% success fee for life
Launch Kits are for qualified West Michigan pros and handyman-style businesses. LARA-required trades still need the proper state license; license-optional work can use the Covered Work Pass lane. The marketing membership is separate from your HouseTom success-fee tier — you can run a Launch Kit on top of Free, Pro, or Elite. Market Leader includes Elite, so your success fee stays at 2.5%.
Your first jobs are on the house.
Getting established is the hard part — the first reviews, the first repeat customers, the first time a neighbor recommends you. So we take the fee off the table while you build that foundation.
- Your first closed jobs on HouseTom carry a 0% success fee — you keep 100% of the work.
- You also get a featured slot on the marketplace during that window, so those first jobs come faster.
- Every one of those jobs runs the review engine, so you come out the other side with stars on the board.
- After the waiver, you roll onto your normal HouseTom rate — Free 8%, or buy it down with Pro/Elite.
Waiver covers the first 5 (Launch Kit) or first 10 (Growth Engine / Market Leader) closed jobs, whichever comes first within your launch window.
10 jobs, fee-free.
On a Growth Engine kit, say your first 10 closed jobs average $2,500 each:
The waiver helps the first jobs build reviews, confidence, and momentum before the standard success fee starts.
Each job makes the next one easier.
You look the part
A real website, clear service area, work photos, and trust signals help homeowners understand you before they call.
You show up on Google
We optimize your Google Business Profile and local SEO so you appear in Maps when a neighbor searches your trade.
You collect reviews on autopilot
Every closed HouseTom job auto-asks the homeowner for a review. Fresh reviews are what move you up the rankings.
More reviews → higher rank → more jobs
Higher rank brings more searches, more searches bring more closed jobs, and more closed jobs bring more reviews. The wheel keeps turning — and you own all of it.
Built for a West Michigan pro — not a national ad budget.
Shared-lead platforms
Monthly fees or per-contact costs can stack up before the job is won.
One setup fee, a low monthly, no per-lead fee, and a success-fee waiver on your first HouseTom jobs.
Traditional marketing retainers
Separate vendors can mean separate contracts for your site, reviews, SEO, and reporting.
One HouseTom growth stack, month-to-month after launch, tied to the same local demand system.
Doing it all yourself
Buy a logo here, a website there, an SEO tool, a review app — and stitch it together at night.
We build and run the whole thing, so you can stay on the tools where you make your money.
Let's get your name out there.
Tell us your trade and your counties. We'll show you exactly what your brand, your website, and your front-page HouseTom spot will look like — and how fast those first fee-free jobs pay it all back.